When Gymshark, one of the UK’s fastest growing companies approached IM Properties (IMP) about relocating from Redditch to a new 42,000 sq ft headquarters (GSHQ) at Blythe Valley Park (BVP), there was an air of excitement about what they proposed.
Ben Francis, the 26-year old founder, announced on social media that he wasn’t going to create just any office, but the world’s greatest workspace! A bold statement from the young entrepreneur, however £4m and a lot of hard work later and the end product is every inch as inspiring as those created by some of the world’s most forward-thinking companies.
Six months later, Gymshark continued its journey with the IMP team, investing in a further 31,000 sq ft on BVP at its nearby Connexion scheme.
We caught up with their Chief Strategic Officer, Paul Richardson, to chat about how BVP’s sense of space, parkland setting and focus on wellbeing sat well with its brand beliefs and how Connexion was ‘meant to be’, helping Gymshark to create the campus-feel they ultimately wanted to achieve.