Gymshark, one of the world’s fastest-growing fitness apparel brands, has taken more space at IM Properties’ (IMP) Blythe Valley Park (BVP).
Last year, Gymshark chose the park as its location for their global GSHQ, relocating from Redditch and taking 42,000 sq ft of Grade A space on a 10-year lease.
The online fitness apparel retailer has signed up to IMP’s award winning Connexion campus of five high specification industrial & logistic units, taking 31,000 sq ft.
Only recently completed, the Connexion scheme has already won a prestigious industry award for Best Overall Scheme – Multi-Let Estate from the Industrial Agents Society.
IMP’s development manager, Rachael Clarke, says Gymshark is exactly the kind of high-end occupier they hoped to attract to the 209,000 sq ft scheme, through its cutting-edge design and statement colour palette of anthracite, black and slate grey.
“We decided to spec build the scheme due to the shortage of mid-box industrial units on the M42 corridor and the opportunity to create a truly mixed-used offering at BVP. Hofer Powertrain Products, who will be manufacturing a new hybrid transmission system at Connexion, was the first to sign up even before practical completion.
“Now Gymshark has followed just as we launch the new units to the midlands agency market. Our strategy for combining industrial, commercial and residential alongside amenity and leisure facilities has clearly been the right one and helped to secure two fantastic occupiers whilst also achieving record rents.”
BVP has attracted a wide mix of companies, from professional services to tech and leisure, all of which are keen to benefit from its first-class connectivity, amenities and setting within 122 acres of parkland.
Gymshark’s chief strategic officer Paul Richardson, added: “It’s been nearly twelve months since we signed up to the site and we’re approaching six months into calling BVP home. It’s been amazing to see the Gymshark family settle down and continue to grow.
“Our acquisition of another unit here is our next step towards exciting growth plans and underlines our commitment to the region. We’re all looking forward to what’s to come.”
Three units are now remaining at Connexion ranging from 36,500 sq ft to 56,500 sq ft.
CBRE and Savills act as agents on BVP.