A major employment scheme for Stratford upon Avon received the go-ahead last night, as councillors backed plans by IM Properties to create a new 55- acre business park.
The proposals, first revealed in July 2017, were developed to help companies relocate from the town’s Canal Quarter and attract high quality employers from outside the area to safeguard and support at least 1,500 jobs.
Solihull-based IM Properties (IMP) will now deliver the ambitious Stratford 46 scheme, whichwas identified by Stratford upon Avon District Council for employment uses in its District Core Strategy.
The business park, which will be developed south of Alcester Road and west of the Wildmoor roundabout – will be built in phases, and site work on the first phase is due to begin Q1, 2020.
Ultimately, the site will house Grade A offices, R&D units, and light industrial / distribution businesses, as well as space for car showrooms and a DIY store, in a landscaped setting.
IMP’s planning director, David Smith, was understandably delighted that such a lengthy and complex process had reached a successful conclusion.
“We appreciated thata proposal of this scale would attract huge interest and we have been committed to working with the council and planning officers to identify a solution which worked for Stratford to create a new economic asset for the town.
“We have a significant track record in the region and on the M42 for creating sustainable new developments which make a positive contribution to local communities.”
IM Properties held a series of exhibitions during public consultations to explain proposals to as many people as possible. .
Lewis Payne development director explaining the process said: “Following the exhibitions further consultations with councillors, other stakeholders and the council’s officers, we then tweaked our plans to take into account the feedback we have received
“The final challenge was to devise ways in which Stratford 46 could be best accessed from the A46, for both people and vehicles including pedestrian and cycling infrastructure, and it was very pleasing that after much discussion a solution was reached including a new roundabout, as well as a wider mitigation package, which has now been supported.”
IMP is one of the UK’s largest privately-owned property company, and a significant regional investor, most notably through Solihull’s Mell Square Shopping Centre, and the 260-acre mixed-use scheme, Blythe Valley Park.